Abigail king

Education

Drake University

Bachelor of Arts in Digital Media Production

Minors in Marketing | Magazine & Brand Media

University of the Arts London

Credit in Photography

Experience

Marketing Specialist

Farmers Insurance

July 2025 – November 2025

Led full-cycle content production including ideation, scripting, filming, editing, and publishing of platform-specific social content.

Managed brand storytelling through visual design and copywriting, ensuring consistency in tone and messaging across channels.

Created engaging copy and visual design for email campaigns, improving open and click-through rates while maintaining brand consistency.

Freelance Social Media Specialist

Clark Roberts with Nifty Promotions

October 2025 – Present

Developed and scheduled engaging content that highlights Nifty Promotions’ products, services, promotions, and customer success stories.

Build campaign ideas for seasonal promotions, product launches, and community features to help grow reach and visibility

Digital Marketing Intern

Merkle Retirement Planning

May 2023 – May 2025

Developed and executed social media strategies across platforms, including content creation, scheduling, and audience engagement.

Designed visually engaging and user-friendly email campaigns, leveraging strategic layouts and compelling visuals to enhance audience engagement and drive conversions.

Edited and optimized YouTube Shorts, creating dynamic, attention-grabbing videos tailored for quick audience engagement and maximizing reach on the platform.

Skills

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