
Abigail king
Education
Drake University
Bachelor of Arts in Digital Media Production
Minors in Marketing | Magazine & Brand Media
University of the Arts London
Credit in Photography

Experience
Marketing Specialist
Farmers Insurance
July 2025 – November 2025
Led full-cycle content production including ideation, scripting, filming, editing, and publishing of platform-specific social content.
Managed brand storytelling through visual design and copywriting, ensuring consistency in tone and messaging across channels.
Created engaging copy and visual design for email campaigns, improving open and click-through rates while maintaining brand consistency.
Freelance Social Media Specialist
Clark Roberts with Nifty Promotions
October 2025 – Present
Developed and scheduled engaging content that highlights Nifty Promotions’ products, services, promotions, and customer success stories.
Build campaign ideas for seasonal promotions, product launches, and community features to help grow reach and visibility
Digital Marketing Intern
Merkle Retirement Planning
May 2023 – May 2025
Developed and executed social media strategies across platforms, including content creation, scheduling, and audience engagement.
Designed visually engaging and user-friendly email campaigns, leveraging strategic layouts and compelling visuals to enhance audience engagement and drive conversions.
Edited and optimized YouTube Shorts, creating dynamic, attention-grabbing videos tailored for quick audience engagement and maximizing reach on the platform.
Skills
Photography
- DSLR and camera operation
- Adobe Lightroom and Photoshop
- Lighting techniques
- Planning and coordination
Content Creation
- Content strategy and planning
- Adobe Illustrator and Indesign
- Social media management
- Analytics and data tracking
Videography
- Recording and editing
- Adobe Premiere Pro and After Effects
- Color grading and correction
- Motion graphics creation