Farmers Insurance

Marketing Specialist | July 2025 – November 2025

As Marketing Specialist at Farmers Insurance, I focus on creating and managing content across digital platforms to strengthen brand presence and connect with our target audience. My responsibilities include developing social media campaigns, designing marketing materials, and coordinating content strategies that support lead generation, client engagement, and overall business growth.

Objectives

Expand brand awareness across all social platforms by showcasing the agency’s expertise, highlighting community involvement, and sharing relatable content that builds recognition, trust, and connection.
- What I Did: Created and managed engaging posts, coordinated visual campaigns, and implemented consistent branding strategies to increase audience engagement and visibility.
Generate leads for the agency by leveraging social media to promote services and encourage direct inquiries from potential clients.
- What I Did: Developed targeted campaigns, crafted compelling calls to action, and tracked engagement metrics to identify and convert interested prospects.

Target Audience

Target Audience: Individuals and families in the Kansas City metro area, primarily Gen Z and Millennials

This Audience Engages With: Educational or engaging Reels/videos

Content Created: Reels revolving around discussing an insurance-related topic, “Meet the Team” videos

Content

Static Posts

Freelance @ Nifty Promotions

Social Media Specialist | October 2025 – March 2026

As a Social Media Specialist and Freelancer with Nifty Promotions, I manage the planning and execution of digital campaigns that strengthen brand visibility and drive audience engagement. My work includes creating strategic content for social media platforms, optimizing posts for reach and interaction, tracking performance analytics to guide improvements, and supporting SEO and website updates to increase online visibility and generate leads for clients.

Objectives

Grow qualified leads and attract new clients by sharing targeted, informative, and trust-building content that guides users toward inquiries and service requests.
- What I Did: Developed strategic posts and calls to actions optimized for lead generation, using analytics to refine messaging and drive more conversions.
Strengthen brand visibility to reach more potential clients through consistent posting and optimized content distribution across all platforms.
- What I Did: Implemented a structured content calendar and platform-specific strategies to maximize reach and maintain steady, high-quality visibility.

Target Audience

Target Audience: Small to medium-sized businesses and local entrepreneurs looking to purchase promotional materials and branded items through Nifty Promotions

This Audience Engages With: Clear, informative content that highlights products, showcases client success, and provides value through tips, testimonials, and behind-the-scenes insights

Content Created: Product spotlights, branded graphics, engagement-driven prompts, and lead-focused calls to action

Results: Improved client visibility and engagement across platforms, generating increased inquiries, stronger brand presence, and consistent new business leads

Content

Overview

At Nifty Promotions, our social media strategy is designed to connect with small businesses looking for promotional materials and branded items. We focus on education, engagement, and trust-building by creating content that highlight products, demonstrates value, and showcases our expertise.

Key Content Elements

Product spotlights and feature posts showcase our promotional items and demonstrate their value to small businesses
Tips, polls, and questions encourage audience interaction and highlight practical uses for branded material
Client success stories and project highlights celebrate achievements and real-world results from using our products
Educational and behind-the-scenes content builds trust, credibility, and a sense of connection with our audience

Static Posts

Merkle Retirement Planning

Digital Marketing Intern | May 2023 – May 2025

As a Digital Marketing Intern at Merkle Retirement Planning, I supported the development and execution of digital campaigns to enhance brand awareness and client engagement. My responsibilities included creating content for social media and email marketing, analyzing campaign performance metrics, and assisting with SEO and website updates to drive online visibility and lead generation.

Objectives

Boost interaction across all current platforms by consistently sharing relevant, educational, and value-driven content that encourages likes, comments, shares, and saves.
- What I Did: Created engaging social media posts that the target audience finds valuable through A/B testing of content.
Grow the brand’s digital footprint by launching and maintaining active profiles on additional platforms such as Instagram, Twitter, Snapchat, and TikTok to reach a broader and more diverse audience.
- What I Did: Researched audience and optimal content types for each platform and curated content respectfully to each platform.
Create and manage a separate Facebook page focused exclusively on the Merkle Retirement Planning TV show to better promote episodes, highlight key segments, and connect with viewers.
- What I Did: Developed and scheduled tailored content for the page, using engaging visuals and captions to drive viewership and strengthen audience connection with the show

Target Audience

Target Audience: Pre-retirees, aged 50-65, primarily women

This Audience Engages With: Lighthearted, community-focused content that fosters connection and participation

Content Created: Interactive posts like “Where’s Loren”, polls, questions, event recaps, and birthday shoutouts

Results: Average engagement rate increased from 10% to 35% from 2023 to 2025

Content

Overview

At Merkle Retirement Planning, our Facebook content strategy is designed to connect with pre-retirees by focusing on entertainment, engagement, and community. We tailor content to reflect their values and preferences for lighthearted, relationship-driven experiences.

Key Content Elements

Interactive posts like “Where’s Loren” offer fun and entertaining moments
Polls and questions invite audience participation and conversation
Event recaps and birthday posts celebrate shared experiences and milestones
Personal and relatable content builds trust and a sense of belonging